About us

Franchise Connection Group, part of the Franocity family, is a Member of the International Franchise Professionals Group (IFPG).
We have more than 20 years of experience assisting prospective business owners and matching them with successful franchise brands.

How can we help you? We have a well-defined process in place, and it will save you time, frustration, and significantly streamline your search. When you work with Franchise Connection Group, we’ll get you in front of the right franchises and speaking with qualified professionals who can provide you with all the information you need to make an informed decision.

Bill Helton - President / Franchise Consultant

After graduating Lee University with degrees in both Business Administration and Accounting, Bill has been an entrepreneur his entire career. He has owned multiple businesses including a single and multi-family contracting company, a rental property management firm, multiple e-commerce sites and two different franchises. But for the past two decades, Bill has had a singular focus: Connecting foreign investors with top quality franchise organizations. And, having been in franchising for more than 20 years, he understands the traits that help make a successful franchisee.

Bill’s initial venture into franchising involved opening one of the first units of an emerging brand in the fitness industry. After quickly growing his first unit to the largest in the network, he branched out and opened multiple locations across Central Florida. Bill then secured the rights to the Southeast United States and became an Area Developer for the brand. He was the inaugural recipient of the Area Developer of the Year award and was elected to the Franchise Advisory Board. After a few years, Bill was invited to the corporate office to serve as President of the franchise company. Before leaving Florida, he sold all his fitness centers, as well as the tanning franchises that he had opened. As company president, he oversaw tremendous growth in the United States, as well as expansion into 27 countries.

As a Certified Franchise Executive (CFE), a Certified Franchise Consultant (CFC), a multi-unit owner of two different franchise brands, an area developer and a corporate franchise executive, Bill is uniquely qualified to guide prospective franchisees through their discovery process and he also has a special passion for helping foreign investors purchase franchises in the US using the E2 Visa process. During his time in this industry, Bill has overseen the awarding of more than 1,000 franchise locations. If it has happened in franchising, he has most likely seen it. He welcomes the opportunity to assist foreign and domestic investors in their quest for business ownership in the United States.

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